Andy Erlich builds bridges between people. He has been creating excitement and action with his dynamic presentaions to audiences around the world since 1979. His unique key notes and cultural immersions are based on 28 years of real world experience conducting cross-cultural research, organizational development, and motivational analysis.

Dr. Erlich has authored articles for the Los Angeles Times, Adweek Magazine, Los Angeles Magazine, Advertising Age Magazine, Marketing News and Quirk’s Market Research Review. His insights have appeared in Forbes, USA Today, Business Week and Newsweek and the New York Times. He has appeared on local, national and international Spanish-language radio and television shows. He was recently featured in Univision’s series about the Latino population, “La Nueva California.”
Dr. Erlich has his M.A. and Ph.D. degrees in Clinical Psychology. A Cum Laude graduate of the University of Texas, he was raised in El Paso, Texas, speaking Spanish and English. He is a member of the American Psychological Association and the National Speakers Association.

He has two books: Exploring Culture: Overviews and Insights into 17 Cultural and Religious Groups and the recently released Selling to Latinos: Building a Bridge to Understanding. His third book Freeing the Giant, is due out in Spring, 2007.

His clients include:
• Microsoft
• Centers for Disease Control and Prevention
• JP MorganChase (formerly Chase Manhattan Bank)
• American Cancer Society
• Dallas Children’s Medical Center (Parkland Hospital)
• Alzheimers Foundation
• Avis
• The National Multi-Cultural Institute
• The National Cancer Institue
• Ford (U.S. and Mexico)
• Kodak (Mexico)
• The Mayo Clinic
• The U.S. State Department
• The International Association of Convention and Visitors Bureaus
• National Institutes of Health
• Eastridge Mall
• The U.S. Travel Data Center
• The San Diego Convention & Visitors Bureau
• The California Governor’s Conference on Tourism
• The International Council of Shopping Centers
• National Association of Realtors
• GlaxoSmithKline
• Meeting Planners International (Who has designated him a “Platinum Speaker" for the past three years.)
• Credit Union Executives Society
• Large Credit Union Association
• ESOMAR
• American Airlines
• International Council of Shopping Centers

Andy also served as a consultant for the Academy and Emmy Award winning film “Number our Days.”

Dr. Erlich has written sales training programs targeting the Latino Market for Verizon Wireless and Century 21.

Dr. Erlich is a Certified Yoga Instructor, teaching weekly classes at At One Yoga in Phoenix, Arizona.

Reserve This Speaker or Submit Inquiries Using the Form Above, or by Calling (310) 937-2789 or (310) 379-4486

Programs Available

FREEING THE GIANT

Hear how Dr. Erlich’s 8 foot, 6 ½ inch Uncle Jake, for years “the tallest man in the world,” tapped into his differences and turned what could have been a liability into an asset. Through video clips and old photographs, discover how a painfully shy man living in a world that was clamoring for “racial purity” and stamping out human differences overcame his isolation and utilized his uniqueness. This odyssey resulted in Jake becoming a silent film and vaudeville star, circus giant for Ringling Bros. and Barnum & Bailey, an artist, an esteemed poet, a speaker, an award winning athlete and photographer and a consummate salesman.

After participating, you will understand how liabilities can become assets, gain the awareness necessary to avoid the dangers of stereotyping and learn a successful model for dealing with human differences.

“Freeing the Giant” is a motivating and moving presentation which teaches the power of resilience, perspective and “the potential that lies hidden in perceived limitations.”

THE YOGA OF CHANGE

This keynote/breakout session applies the 5,000-year-old wisdom of Yoga and psychological research to answer one of the most common human dilemmas: How to successfully deal with change. Certified Yoga Instructor and Licensed Clinical Psychologist Andrew Erlich will teach those attending skills and tools they can apply in their personal lives and businesses including:
• Understanding resistance to change
• Four predictable phases of change and techniques to move through each one
- Denial
- Resistance
- Exploration
- Commitment
• Simple Yoga postures, breathing techniques and meditations that add to health and facilitate change

This dynamic session combines lecture, experiential exercises, music and movement.

THE YOGA OF STRESS (1½ hour)

In this 1½-hour session, certified yoga instructor, cross-cultural psychologist, author, and consultant Dr. Andy Erlich will teach you how to reduce your stress. This dynamic, experiential session will teach you useful, proven tips and enjoyable techniques that work on the job or at home.

The program includes:
• What is Stress?
- The Stress Response
- Role of Chronic Stress in Physical and Psychological Illness
• Are You Stressed Out?
- Stress Test
• Job Stress is Costly
• What You Can Do About It
• The Role of Yoga
- Pranayama – Breath Control (Belly Breathing; Breath of the Warrior; Cleansing the Energy Channels)
- Asanas – Postures You Can Do At Work for Flexibility and Health (Seated; Standing)
• Meditation

THE YOGA OF STRESS (2-3 hours)
This keynote/breakout session applies the 5,000-year-old wisdom of Yoga and psychological research to answer one of the most common human dilemmas: How to successfully deal with change. Certified Yoga Instructor and Licensed Clinical Psychologist Andrew Erlich will teach those attending skills and tools they can apply in their personal lives and businesses.
After participating in this session, you will be able to:
• Understand resistance to change
• State the four predictable phases of change and techniques to move through each one: - Denial - Resistance - Exploration - Commitment
• Practice simple Yoga postures, breathing techniques and meditations that add to health and facilitate change

THE CULTURALLY COMPETENT SALES PROFESSIONAL: SECRETS FOR SUCCESS IN CROSS-CULTURAL SALES & CUSTOMER SERVICE

Gain a competitive edge through effective sales and service to the multicultural markets. Key components that will be covered include cross-cultural communication, understanding the role culture plays in successful marketing and customer service, how to inspire and motivate across cultures, attracting the best possible diverse workforce, and tapping into the creativity and avoiding the conflict that are inherent in diversity. This exciting session will utilize examples from history, art and real world marketing and customer service.
After participating in this session, you will be able to:
• Identify the demographics and dynamics of the changing marketplace.
• Avoid stereotypes yet understand valid generalizations for key ethnic groups.
• Improve outreach to ethnic markets and learn how to communicate effectively with people from different cultural backgrounds.

Reserve This Speaker or Submit Inquiries Using the Form Above, or by Calling (310) 937-2789 or (310) 379-4486